The gate · 30 Jun 2027
Why is there a hard decision point on this date?
The real target is events, not enrollment. The score rests on urgent cases caught, and those are rare, about 4 in 100 patients. FDA's agreed bar sets how many the study needs: a modest bar might mean 40 cases and 1,000 patients; a strict one, 150 cases and 4,000. The number is fixed when FDA agrees to the scoring rules in Q4 2026, and the gate checks pace against it. The date itself sits near LUMIFY's expected loss of exclusivity: a reference, not a certainty, but the program should have its answer before budgets tighten.
A miss forces a diagnosis. Consent and completion high but volume short: the engine works, sign more practices, slip a quarter and pay the price below. Patients or practices rejecting the calls: the thesis is wrong, stop the track. But stopping means keeping a phone service anyone can copy while abandoning the moat, so it requires a named alternative with a better revenue case. Without one, a slower moat beats none.
One caveat: only finished, clinician-reviewed cases count toward the target, and they trail enrollment by months. Pace has to clear with room.
Enrollment → filing · nine months
Nine months to file: where does the time go?
Data collection takes two quarters. The rest goes to agreeing the scoring rules with FDA first, so the evidence counts, and to clinicians rereading the calls where the agent said everything was fine, the slow part by design. Add the paperwork of B+L's first software filing, and nine months is the aggressive schedule, not the padded one.
The clock
What does a one-quarter slip actually cost?
Two quarters. A one-quarter enrollment slip drops a quarter of finished patients from the score, moves the filing back a quarter, and moves FDA's answer a full review cycle behind it.
Between the calls · built Sep 2026
Seven calls to one 74-year-old: who stops that becoming a nuisance?
A planner, and it is not the AI. It reads her record and the clock and decides the next call, or no call: never before 8am or after 8pm, never more than two a day, and it steps back once her drops have gone well for three days. After any urgent flag, the planner makes no calls for that eye until a nurse has closed it. A worry that isn't urgent means a nurse rings her back, in place of that day's check-in call. Two days of no answer go to a coordinator, not another call. Every call it holds back is logged with the reason, and the practice owns the numbers.
In a simulated patient's full journey, both eyes, it placed 31 calls and held back 50, with no breach of its own rules. The numbers are placeholders until a practice signs them off. This is the layer vendors now sell as an "orchestrator"; B+L writing its rules is what makes B+L the demanding customer rather than the buyer.
Who is on the line · five maps
How do we know a call serves the person on it, not just the checklist?
Each call has an empathy map: who answers, what the weeks before did to her, and the four to six people who pull away from the typical caller: the proxy daughter, the hard of hearing, the one let down before. Every expectation on the map is scored against the call as built. 40 are met, 23 are partly met, 8 are gaps. The gaps are the backlog. The feelings are inferred, not from interviews; five real calls at a practice would move rows.
The rules · four dates that bind
Why do four rules dates run the whole schedule?
The clinician-written rules decide when the agent flags and when it hands the call to a person. The vendor sells pre-surgery education, not triage, so the rules are built here and signed off before the agent dials. They lock when FDA agrees to the study; changing them midway restarts the evidence. The score measures the locked version, and after approval, changes follow the update plan inside the filing, which is why that plan is there.